The Entertainment Inner Circle: Desiree Prerez

Desiree Perez is a woman who worked her way up to the inner circle of the entertainment industry. She founded a company called ROC Nation in 2008 and has proven beyond a shadow of a doubt that she can get the job or deal done. In an industry that is worth billions of dollars every year, Desiree Perez has taken the bull by the horns and made the most of the opportunity she has had to make an impression in a mostly male dominated industry. She has made it to the top of the heap.

Desiree Perez belongs to a special group of people. She is closely associated with Shawn “Jay-Z” Carter. Des is probably the main reason why he has the business and music mogul that he is today. She knows the power of good negotiating skills.

Desiree Perez is a woman who is not afraid to make the big deal. She was right in the forefront of negotiating a deal worth more than one hundred fifty million dollars with Live Nation. She is the Chief Operating Officer of ROC Nation and wanted to be absolutely sure that the deal was fair for all involved. A company like ROC Nation is fortunate to have such a strong-willed woman when it comes to high stakes negotiations.

ROC Nation is the brain-child of Desiree Perez and is one of the biggest companies in the entertainment industry. One of the biggest stars that are represented by the company is the singer Rihanna. Desiree Perez helped negotiate a contract between Rihanna and Samsung for her current tour. She is one influential woman.

It hasn’t been the easiest road for Desiree Perez. Through hard work determination, she has come out on top. She may not be seen at a concert but she is there in full force.

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