Waiakea Water founder, Ryan Emmons, found and made a way to bring a product that he knew had value to the general public. The bottled water industry is a fierce and tight knit industry, but there are a lot of new and social conscious brands trying to make a place for themselves, and Emmons has proved that it is possible.
Starting his business when he was just 22 years old, Emmons decided to start bottling the water that he has always enjoyed after realizing how healthy it was, and necessary- according to an article on Forbes.
Waiakea Springs produces fresh Hawaiian volcanic water that is rich in calcium, magnesium, and potassium, among other electrolytes, which the body needs.
According to Crunchbase, when it comes to purified water, much of the process of purifying the water has to be done in order to make the water as healthy and beneficial to consumers as the Waiakea water source already is naturally.
While the water is not bottled on the islands, it is handled in a way that is eco-friendly and above industry standards, which is what the company stands for.
Several environmentally conscious factors were considered from the very outset of the brand, including ways to reduce the carbon footprint required to produce and bottle the water, and the materials which the water is bottled in.
Recycled plastic and cardboard are used for all bottling and packaging, and the plastic is BPA free, which were both important factors to founder, Emmons. The facility where the water is bottled is also a smart choice, using less energy than a standard bottling factory, and the energy difference is significant even though it needs to be shipped across the ocean.
The success of the company has been steady and impactful, both financially and socially. Emmons has seen his company grow and establish itself with a base of loyal customers that see the benefits in Hawaiian volcanic water, and support the social water efforts the brand has made a priority.
Learn more about Waiakea Water: http://www.prnewswire.com/news-releases/waiakea-brings-clean-water-to-six-communities-in-rural-malawi-this-year-300311312.html