Competition in businesses online has resulted to many complexities and different companies are applying clever strategies to keep their customers engaged and one of the strategies that has been in use for a while is the use of online reputation management. Many businesses have failed due to negative mentions and taking too long to sanitize their names.
Initially, it would be difficult to understand what customers are saying about your business but with the growth of online business communities, it is becoming easier to identify what customers want and how they view your business. With different tools available, it is easier to manage online reputation since you are able to know whenever a mention of your business is made on any platform.
Burying bad mentions
One of the strategies that have been in use for managing online reputation is using measures that are geared towards burying bad mentions. Very often customers leave their feedback about certain products and if this feedback is in the negative side a business may lose millions in sales.
Other mentions may come through blogs and reviews and these sites are everywhere. Whether the strategies applied are genuine or pure malice, the business should strive to ensure the bad mentions posted are erased within the right time. Using tools that are designed to expose the information is one of the ways businesses can manage their tainted image.
You can either respond directly to the mentions or if it is a website and the post does not offer facts you can use Google to present your concerns. In few instances, businesses approach the author in the hope they will bring the post down, but there is always no guarantee this will work.
Don’t use suppression companies
As an IT Business Edge article explains, most online reputation management companies use suppression tactics to help your business. This in a different view does not help to erase the bad mentions your business has recorded, it is in fact wrong to try and bring other businesses down so you can ride high. These tactics only work in the short run and may bring about conflicts.