Category Archives: Fashion Trends

The Impressive Strategy of Fabletics

Fabletics has achieved what seemed to be the impossible. Fashion is a hard enough industry to succeed in, but with Amazon controlling 20 percent of the entire industry’s e-commerce market, succeeding in fashion is even harder. Despite the odds, Kate Hudson’s Fabletics is doing just that.

Kate Hudson has brilliantly grown Fabletics into a $250 million business in just three years. Part of Fablietic’s success comes from its participation in the ‘activewear’ movement. Activewear has become very popular among millennials. It’s athletic wear that they can also wear when out and about. And Fabletics is one of the most affordable brands making activewear.

Having affordable products isn’t all Fabletics offers. Especially today, consumers want more than just good prices. High-value brands are no longer based on price and quality. The modern consumer wants something more for their favorite companies. These days, companies are focused on created better customer experience, last-mile service, and brand recognition.

Like another e-commerce companies, like Warby Parker, Fabletics is expanding into the real world. Its strategy of opening physical stores is paying off big time. Currently, the brand only has 16 stores in places like Hawaii, Florida, and California. Soon, it’ll be ready to open more stores.

Fabletics even invented an innovative strategy to opening its physical stores. Most retail stores get killed by people looking around their stores but never buying anything. People do that because they’re going to buy what they want from another company online for cheaper. Fabletics figured out a way to use people’s browsing habits to boost sales at its stores.

Fabletic’s retail stores host events and other activities to get to know the local markets and build relationships. Those stores use the knowledge to stock their inventory with products that customers in that area are more likely to purchase, thus, making the customers feel special.

There are a lot of people talking about Fabletics, but the brand’s biggest accomplishment is price. Everything about Fabletics can easily rival that of other more expensive brands, but Fabletic’s prices have no competition. Members can get two or three Fabletics items for the same price of one pair of Lululemon leggings. Better still; members can skip monthly membership fees if they aren’t going to buy anything that month.

Anyone interested in Fabletics should take their lifestyle quiz.

Kate Hudson Powers Fabletics to Continued Success

The athleisure market segment continues to grow at an incredibly healthy clip, and Fabletics is at the head of the pack. This online subscription model is the brainchild of actress Kate Hudson, and since its founding in 2013 its growth has done nothing but impress market insiders. The apparel segment of the retail market has suffered through difficult periods with one challenge after another. It seems that a different, and well-established retail outlet closes each week. This current difficult environment highlights the strength of Fabletics’ success.

 

Their reverse showroom model has been one of the necessary pivots that put Fabletics in a category by itself. This model allows customers to browse where and how it wishes. While many retailers despair of shoppers browsing their websites and then buying elsewhere, Fabletics welcomes customers to browse and shop as they see fit. With the introduction of traditional shops in addition to their targeted local events, Fabletics has intertwined the two sales platforms and encourages its members to browse and shop in their own manner. This lack of sales pressure has helped the brand to be embraced by its community.

 

The company encourages members to browse the site and then shop at one of their bricks and mortar shops, or in the inverse, to utilize their local store to try on items and then order from home. In fact, the company is so integrated that if you try on a product at a store, the same item will automatically appear in the member’s online shopping cart.

 

Kate Hudson is thrilled with the success of the company and believes that big data has played a significant role in the growing and continued success of Fabletics. The firm monitors customers browsing and shopping habits and has fine-tuned their analytics down to the local level. This data mining allows the brand to adapt to design trends that occur on a regional level and by using this model the likelihood of selling items in their stores is much higher.

 

The actress and entrepreneur believes that staying in a hands-on role is the right way for her to lead the company. Her guidance has created such things as the site’s Lifestyle Quiz that is an interactive way for customers to discover which of the great Fabletics gear best fits their style and fitness needs. The quiz is a lot of fun and a great way to learn more!

How Kate Hudson’s Fabletics Is Dominating Fashion E-Commerce

When movie star Kate Hudson launched Fabletics, her athletic apparel brand, in 2013, it was strictly an online retail brand. Coinciding with the rising popularity of wearing athletic gear as everyday wear, Hudson demonstrated a true understanding of fashion consumer trends.

 

Hudson herself was no stranger to the athletic apparel industry. Her Instagram account, which boasts millions of followers, is full of images of her in her favorite workout gear, offering tons of fitness tips to her loyal fans. Even before launching Fabletics, many were impressed by how Hudson had managed to reinvent herself from glitzy movie star to a respected wellness guru.

 

However, few were aware of Hudson’s entrepreneurial genius. When the Fabletics website was launched, it was based off of a unique subscription service model. While anyone can order athletic gear directly from the company’s website, customers are highly encouraged to join the VIP membership program. This subscription-based program allows members to receive a full workout outfit each month for a monthly fee of $49.95. The first outfit is half the price. Shipping is always free.

 

When notable bloggers Joanie and Heather of thekrazycouponlady.com signed up to become VIP members, they had their doubts that the clothing would live up to the hype since the price was so low. However, they were happy to report that Fabletics clothes are built with high quality materials.

 

Like all subscribers, they filled out a questionnaire upon signing up for the program. This questionnaire gives Fabletics insight into each subscriber’s unique fitness and fashion preferences, allowing the company to pick out the outfit so that subscribers don’t have to.

 

$250 million in revenue later, it’s clear that this unique business model worked. Because of the company’s success, Hudson has been able to launch a handful of brick-and-mortar Fabletics stores across the United States and is planning on launching even more across the world over the next three to five years. These stores aren’t your average retail stores, however; instead of being intended to earn the company additional revenue, they exist to encourage customers to sign up to become VIP members, earning the company more revenue online.

 

This concept is called the “reverse showroom.” Physical stores are built so that customers can see the products in person before buying them online. This strategy most appeals to customers who like to feel and see clothing in person before buying.

 

Every element of the physical Fabletics stores is designed in a way that encourages customers to buy online. When customers try on clothes in the dressing room, these items show up in their online shopping carts. While in the store, Fabletics employees encourage customers to sign up to the membership. So far, 25 percent of physical store customers have signed up to become VIP members. 35 percent of customers who make a purchase at a physical Fabletics store are already members.

 

Thanks to the enormous success of this concept, Fabletics is continuing to outshine other fashion retailers. The brand has even managed to outsell Amazon’s fashion department. Hudson’s innovative ideas have proven that she deeply understands online consumer trends.

JustFab is.. well, just fab!

Every season fashion not only changes, but evolves entirely and continues to do so even more drastically from year to year. For this Summer, I am entirely convinced that my one stop shop is going to be JustFab.

JustFab doesn’t just fit into my desired attire for this Summer, but after taking note of that I took it upon myself to do some searching around and I absolutely fell in love with this site’s selections! Every season, the JustFab offices in Los Angeles draft, sample, and push out the highest quality, hip, and trendsetting styles of anywhere I’ve seen. This Summer is no different, they have fashion for any and every type of style you could possibly imagine. From girly to sexy, classic to hip, JustFab has the handbags, dresses, tops and the most varied shoe selection I have ever personally seen!

If you are looking for a glitzy style, JustFab has you covered. Feeling a little more edgy this summer? Not a problem, JustFab has more options than you can find anywhere. If you want a sexy look this season, please, look no further, JustFab is quite literally throwing more options than you can handle at you. I received my order before the estimated delivery date and was notified immediately by email, JustFab is just “fast”. A fashion retailer has never surpassed my expectations so much before. I was impressed from the moment I landed on their home page.
Read more: JustFab Summer Shop

I’m going to love my new look this Summer because it is so unique and tailored perfectly to my taste. I may just entirely reconstruct my wardrobe with pieces from JustFab at this point, because I think it will pay off when in a full year the clothes I just bought will still be on the cutting edge of fashion. That’s just how JustFab works, the most up to date fashion at unbelievable prices and the eye catching Los Angeles designer look. It is just unbeatable.

Go ahead and pay JustFab a visit and prepare yourself for that new wardrobe you have been waiting so long for. I’m way already working on mine!
 Source: http://thecurvyfashionista.com/2016/04/just-fab-plus-size-collection/