Category Archives: Entrepreneur

Norman Pattiz Revising Advertising For Podcast One

Norman Pattiz is the type of innovation to try new things and put them to the test in a scientific manner. He has a long reputation in the communications industry as an inventor of new ideas to sway listeners into obedient customers. Since the industry is changing, new measures must be taken to mitigate profit loss within the advertising sector of podcasts and radio. With the availability of the internet, it is a real tough crowd to try to sway customers into buying products. For this reason, Norman Pattiz set out a number of experiments to see what influences the buying habits of listeners.

 

Podcast One, one of the largest podcast outlets in the world, had conducted very unusual listening surveys with their users. Certain advertisements for certain industry categories would play during breaks. Users would take surveys before and after each advertisement, answering a number of questions from the brand. Although it is expected a lot of users would not take the survey, a surprising number of listeners obliged. Now that they collected the results, they have calculated the numbers to determine brand retention.

 

As the results were calculated, it was surprising to see that all advertisements had significantly increased brand recognition. The most noticeable change was within financial service brands. Only 7% o listeners recognized certain financial brands, but after playing the advertisement, name retention increased to 60%. Similar changes were noticed in brands for automobiles and lawn care products. Restaurants had the highest amount of recognition prior to surveys, but it still had a significant increase from the experimental advertisement campaign.

 

The thorough nature of this survey is thanks to the planning of Edison Research. Podcast One had collaborated with them as they have a long background dealing with market research. The company had also used the results of the research for their own knowledge. Edison is also known to do exit polling during the election season.

 

Norman Pattiz has a long history with radio as was mostly recognized as the owner of Westwood One. He had managed sports broadcasting for NBC radio networks, CBS News, CNN radio, and other large media companies.

 

Since the year 2000, the Executive Branch of the United States had appointed him as the head of the Broadcasting Board of Governors. With this role, he had managed all government broadcasting used outside of the military. He had also created government-sponsored broadcasting for Arabic speaking countries.

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Norman Pattiz

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The Incredible Career of Far-Sighted Entrepreneur Eric Lefkofsky

Eric Lefkofsky is an America entrepreneur and philanthropist with keen interests in the battle against cancer. Lefkofsky is also the co-founder and CEO at Tempus and also the managing director and co-founder of Lightbank, an organization that invests in disruptive technology enterprises. He is also the co-founder of Uptake Technologies, which is a top-ranked predictive analytics platform for the large industries in the globe. Additionally, he is an adjunct professor at the University of Chicago.

About Tempus

Tempus is a technology conglomerate, which is well known for building a platform to fight cancer. Through Tempus, doctors and healthcare practitioners can deliver personalized cancer care through the Tempus interactive analytical and machine learning platform. The firm offers services in genome sequencing, analysis of molecular and therapeutic data, which is helpful for physicians in making real and data-driven decisions. The company aims at collecting and analyzing data to benefit future cancer patients.

Charitable Activities

Lefkofsky Family Foundation is a charitable trust with a mission to mentor and finance charitable, educational, scientific organizations and causes across the world. In the educational sector, the group has focused more on Chicago area supporting young and disadvantaged students with scholarships as well giving to charter schools. The organization is also focused on developing tools for teachers and administrators. Lefkofsky also donated $1.2 million to the University of Michigan health sector.

Concerning health, Eric Lefkofsky has contributed in research aiming at treatment and cure for lung, thyroid cancer, and leukemia. Lefkofsky has also funded organizations that focus on brain tumors, celiac diseases, cystic fibrosis, food allergies, cardiovascular diseases, and other health-related issues. Moreover, Lefkofsky Family Foundation actively involved in human rights and has funded organizations such as Human rights Watch, Planned Parenthood of Illinois, several Jewish Advocacy groups and a couple of agencies that help disabled and homeless individuals. The organization is also interested in arts and culture and technology.

Accelerated Disruptive Businesses Idea

The idea of accelerated disruption purposes to explain the real speed of innovation. According to Lefkofsky, every day, someone has a unique approach that can offer better choices regarding functionality, service, convenience, and price. At the moment that they have the idea, they hold the key to the restructuring of a whole industry.

However, due to the speedy pace of technology, competitors come from everywhere and overtake them almost instantly. Therefore, the basis of accelerated disruption is to help entrepreneurs to understand and control technology forces to enable them to thrive in future. Failure to control the technological forces, they will be displaced by other competitive entities.

Keith Mann is a well-known entrepreneur based in New York. He also serves as the director of Dynamics Search Partners, which he is the co-founder. Dynamics Search Partners is a well-run and reputed outsourcing firm that strives to offer the best services to its vast clientele. At the Alternative Investments Division, Keith Mann has profoundly been successful as a green graduate. Currently, Keith Mann is the organization’s Vice President, a position he has worked through determination, handwork as well as material success. Since incepting the firm in 2001, Keith Mann has been spearheading all its successful endeavors as it has a clean record of accomplishment by outsourcing dozens of highly trained, skilled and qualified employees to various agencies across the country.

 

Keith Mann boasts of leading the most successful firm in the outsourcing industry where it currently offers the biggest database in the whole of the United States for investment executives. Aside from being business-oriented, Keith Mann also has a profoundly generous heart and is actively involved in the charity industry. For instance, in 2013, Keith Mann and his adept group announced that they would be partnering with New York’s Uncommon Schools with the intention of helping learners to strategically hone both their tactical skills and practical skills so as to mold them to successful figures of tomorrow’s generation. The organization also awarded the institution $10,000 worth of grant as goodwill.

 

Keith Mann has a supportive wife, Keely Mann, with whom they extend their philanthropic and charitable activities together. Referencing the January 2015 incident at the New York Police Department, Keith and Keely Mann offered their immense support, in the backdrop of intensely violent confrontations leveled against the police department. They provided free lunch to the officer as a sign of humanitarian support.

 

Keith Mann has an extensive experience of more than fifteen years in the executive search sector. He has also immensely been involved in the private equity and hedge fund management worlds, where he became an expert in strategy hiring for the financial industry all over the world. Before setting his own private firm, Keith Mann previously worked at Dynamics Executive Search. He was successful in his former company as he successfully instituted the Alternative Investment Practice department to serve the hedge fund staffing sector.