Doe Deere, founder and CEO of Lime Crime makeup line, was recently featured in an article for Bustle in which she encourages beauty and fashion enthusiasts to consider breaking the traditional rules in favor of expressing their own unique style. This strategy has certainly proven effective for Deere, who has experience wide success as an online fashion and beauty personality as well as through the rapid expansion of her brand. While Deere is a human encyclopedia of fashion and beauty ideas to try, in the article for Bustle, Deere focuses on seven often touted beauty and fashion rules just begging to be broken by those bold enough to express their inner creativity and love for life.
Among many other restrictive trends, Deere encourages fashionistas to wear as many patterns and colors as they feel express their zest for life. Praising her personal fashion, Betsy Johnson, Deere states that there is no specific age for being forced to squash your fashion creativity. Wearing bold colors and prints and embracing what you love about a current fashion trend is not limited to a certain age bracket, according to Deere. Never one to conceal her authentic self, Deere adheres to these fashion concepts in her daily life by breathing a breath of fresh air and vibrant colors in all of her fashion choices.
As a widely recognized fashion and beauty inspiration, Deere has been trying her hand at the fashion and beauty industry for over a decade. Deere struck out on her own, relying on her personal fashion instincts and personal drive, to offer women a wide range of options for fashion, and most recently cosmetics, which do not adhere to any particular beauty or fashion rules.
Deere’s success does much more than inspire women to think creatively about beauty and fashion. She also stands as an example of a successful self-driven female entrepreneur, who took risks and invested in herself to make her own success. Deere will be making her mark on the fashion and beauty industry for years to come, and will continue to inspire countless women in the process.
Check out Doe Deere at PHAMExpo