One thing that Don Ressler and his wife, Ginger is very passionate about is fitness. However, both of them are also observant when it comes to fashion. Therefore, they can tell when something is off in the fashion world. As a result, they have noticed that the athletic world only has basic boxy clothes. There is very little room for any unique outfits. As a result, there is no real excitement when it comes to the clothes that they are looking through. Don Ressler has noticed that there is nothing that would excite the customers when it comes to athletic clothing.
As a result, Don Ressler has decided that he is going to take on the athletic fashion industry. While he has looked for ways to bring out something that customers have never before seen, he has also consulted others for input. Among the people that Don Ressler has met up with is Kate Hudson, who is known for incredible sense of style. Given that she knows how to coordinate her outfits, she is someone who can give her insights on what can make customers more interested in the items that they have to offer. Also, given that she is in shape, she is someone who could also share insights on athletic clothing.
Don Ressler, Adam Goldenberg has sat with Kate Hudson to discuss what role she could play in presenting the Fabletics clothes to customers. Given her celebrity status, she has been deemed worthy of being the spokes person and lead model of the company. As a result, she is featured in ads for the company. These ads show her in different products from Fabletics. Kate Hudson has also helped the company come up with ad campaigns that are not only creative, but also compelling for the customer.
Among the ad campaigns that Kate Hudson has come up with is the Instagram campaign which speaks to the Instagram crowd. As a result, they are more likely to enjoy the items that Fabletics sells them on perezhilton.com. The commercial shows Kate Hudson in different elegant and stylish looking athletic clothes that flatter her body. This helps bring Fabletics to the attention of the public eye.